blog post

Industry Takeaways from the 2022 Multitude Listener Survey

Multitude’s annual summer survey is our favorite event of the year! It’s our chance to check in with our audience, get their feedback on what we’ve been doing, and decide what to try next. So many of our favorite projects—from our new community Discord to our newest member show to the Multicrew itself—were first floated as survey questions.

This year more than 1,000 people shared their podcast thoughts with us. Here are some takeaways!

Where Are the Conversational Podcasts in the 'Best of 2021' Lists?

There were a whole lot of Best Podcasts of 2021 lists this year, such as these examples seen here, even one from industry people themselves. But there’s one glaring flaw that unites all of them: almost all of the shows recommended were heavy, narrative non-fiction shows. You know the ones: revealing a dark mystery or traumatic event, a reporter delivering a voiceover from an extremely tight script, interviews from experts “in the field,” starting with a dramatic quote and immediately following up with, “That’s That Person.”

All of those shows took a long time to make, went through countless numbers of edits, and are good journalism. They’re capital-I “Important”. But, they can’t be the only shows y’all thought were good this year. Unless we really only want to produce and listen to heavy, devastating topics and made in public-radio-style.